JUHYEON YEO.
N 51.50°/ W 0.12° LONDON.
Towards the end of 2024 I spent some time with Juhyeon Yeo shortly after her graduation from the London College of Fashion.
A time of pause, reflection, and new beginnings—where a young designer is shaping her vision, one stitch at a time.
“I graduated from LCF in 2024 and I am currently focusing on designing and producing bags. Through the The Button Series collection of my graduation projects, I have tried to produce not only bags but also fashion accessories, which has expanded the range of diversity that I can express. My recent interest is to imagine a bag that can be worn as well as carried, and I am working hard to make that imagination come true.”
“The Process”
“The charm of leather lies in its naturalness and unique patterns that change over time. Leather may be hard and smooth at first, but gradually softens with the user’s touch. A special pattern that tells a personal story is created.”
“THE CONVERSATION”
“Every bag is a collaboration between form and feeling.”
“ INTENTIONAL DESIGN”
“By creating bags that harmonize with the naturalness of leather and the traces of time, I want to design products that people use with affection. Long after trends fade.”
